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Sunday, September 11, 2011

შპს ლაზი - ქართული ჩაი უცხოურ ბაზარზე


                  Sps ,,lazi” _ qarTuli Cai ucxour bazarze



Cais warmoeba saqarTvelosTvis ,,axali xili” namdvilad araa. qarTuli Cai Tavisi xarisxiTa da aromatiT Zveli droidanve uamrav qveyanaSi ganTqmuli da miRebuli gaxldaT. aTeuli wlebis win am iSviaTi jiSis  subtropikuli mcenaris moSeneba aWaraSi, samegrelosa da guriaSi arnaxuli masStabebiT mimdinareobda. sabWoTa wyobilebis daSlis Semdgom saqarTveloSi Cais warmoebis tradicia nelnelobiT dadiwyebas mieca, rasac qarTuli Cais uamravi jiSi Seewira kidec. Tumca, bolo periodSi, Cvenda sasixarulod unda aRiniSnos, rom meCaieobis sferoSi garkveuli gamococxleba igrZnoba. qarTul bazarze ukve gamoCnda ramodenime msxvili Tu wvrili kompania, romlebmac importirebuli ucxouri Cai qarTuli produqtiT Caanacvles. maTive mxridan aris ucxour bazarze gasvlis mcdelobebic, rac dagveTanxmebiT perspeqtivas moklebuli namdvilad araa.
erT-erT aseT kompanias walenjixis raionSi arsebuli Sps sainvesticio holdinguri kompania ,,lazi” warmoadgens, romlis ZiriTadi saqmianoba swored qarTuli Cais warmoeba da misi saeqsportod gatana gaxlavT. Jurnali ,,pirvelebi” am sakiTxiT dainteresda da kompaniis direqtors, baton goner salias ramodenime kiTxviT mimarTa:
­_ batono goner, daaxloebiT ra raodenobis Cais awarmoebs Tqveni kompania?
_ simarTle giTxraT Cven arc ise didi masStabebiT vmuSaobT. Cveni kompaniis sakuTrebaSi Sedis 250ha-ze gaSenebuli Cais plantaciebi da Cais gadamamuSavebeli sawarmo, sadac weliwadSi daaxloebiT 250 tona produqcia vawarmoebT.
_ ra da ra saxeobis Cais produqti iwarmoeba TqvenTan da sad xdeba misi realizacia?
_ ZiriTadaT vawarmoebT mwvane da baixis Cais. Cveni kompaniis eqskluzivs warmoadgens, agreTve, sxnadi Cai, romelic mTeli saqarTvelos masStabiT mxolod CvenTan mzaddeba. es gaxlavT xsnadi yavis msgavsi gansakuTrebuli jiSisa da aromatis Cai, romelic ixsneba rogorc cxel, aseve civ wyalSi. igi Zalze ZviradRirebuli da sasargeblo produqtia. amasTan, Cvens mier iwarmoeba maRali xarisxis Cai ,, gr…………” , romelic gansakuTrebuli jiSisagan mzaddeba, misi foTlebi maisSi, mxolod 15 dRis ganmavlobaSi ikrifeba, ris gamoc misi didi raodenobiT warmoeba SeuZlebelia. igi gansakuTrebuli aromatiTa da RirebulebebiT gamoirCeva da Zalze Zvirfasi produqtia.
Cveni produqciis realizacia ZiriTadad uzbekeTsa da TurqmeneTSi warmoebs, gvaqvs molaparakebebi germaniasTanac, sadac  vfiqrob, sul male moxdeba Cveni, qarTuli Cais gatana.
_ qarTul bazarze Tu gegmavT Tqveni produqciis gatanas?
_ rogorc mogaxseneT, Cveni produqciis ZiriTadi nawili eqsportze gadis da ucxour momxmarebelzea gaTvlili. qarTul bazarze ki naklebaT vakeTebT aqcents. amis mTavari mizezi albaT is gaxlavT, rom Cven jerjerobiT ar vawarmoebT didi raodenobis produqcias da SedarebiT mcire masStabebiT vmuSaobT, Tumca samomavlod araferia gamoricxuli.
_ da bolos... ras gvetyviT Tqveni samomavlo gegmebis Sesaxeb?
_ oci wlis win walenjixaSi 3600ha Cais plantacia xarobda, sadac 40 000 tona Cai ikrifeboda. dReis mdgomareobiT es raodenoba 800 heqtramdea Semcirebuli. uaxloes momavalSi, Cvens partniorebTan erTad vgegmavT 450ha Cais plantaciis SeZena-reabilitacias. Sesabamisad warmoebis kidev ufro gafarToebas da Cveni produqciis 250 tonidan 500 tonamde gazrdas, rac xels Seuwyobs rogorc biznesis am sferos ganviTarebas, aseve qarTuli Cais gacocxlebas da kidev ufro meti adgilobrivi muSaxelis dasaqmebas da maTi ekonomiuri mdgomreobis gaumjobesebas.

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